The Delivery Engine, a DFY service-line install
Build the premium done-for-you offer your clients already want
For coaches, consultants, and B2B personal brands doing £30K to £100K per month, Praxail builds the offer, delivery workflows, first-operator hiring pipeline, automations, dashboards, and warm-client pilot behind a high-ticket DFY service line. The Delivery Engine is a 120-day install, not a strategy deck.
Paid working session, credited to setup if you sign within 30 days.
What you are buying
120
days to installed DFY service line
£25K
setup, then 12% rev-share
£75K
total cap across 12 months
A premium DFY offer
Priced, scoped, and built from your proven IP for existing clients to buy.
Delivery system and operator path
SOPs, onboarding, QA, hiring pipeline, and first-operator handoff.
Warm-client pilot and dashboard
First sales path through your existing audience, tracked in one place.
The problem
You built demand. Delivery is still you.
Coaches and B2B personal brands at £30K to £100K per month usually do not need another lead magnet. They need a way to sell implementation without becoming an agency by accident. The pain is that the founder is still central to delivery, existing clients have no obvious DFY product to buy, and revenue leaks after the first coaching purchase.
£180K/yr
The backend gap a £50K/mo practice carries when expansion revenue sits at 30% of total instead of the 60% benchmark we plan installed Delivery Engines around. £600K annual revenue, 30 percentage points of unrealised expansion, before churn and referral effects compound the leak.
Founder needed for every high-value touchpoint
The business cannot sell implementation because the founder is still the delivery plan.
Clients ask for implementation
They trust the framework, then leave to execution agencies because there is no DFY product to buy.
Ops fragmented across five tools
Notion, Slack, GHL, Stripe, and spreadsheets with no single source of truth or attribution.
Expansion revenue under 30% of total
Existing clients are under-monetised. There is no concrete next purchase after coaching.
The lead-gen treadmill
New audience work steals the time that would otherwise build the delivery capacity clients want.
Burned by abstract vendors
Vendors sold automation, strategy, or dashboards without installing the service line buyers needed.
The Delivery Engine installs one concrete thing: your DFY service line
Offer strategy, systems, hiring, automation, dashboards, and launch support exist for one reason: to make a premium done-for-you service sellable and deliverable. You are not buying six disconnected projects.
01
DFY offer architecture
The premium implementation product you sell to your existing client base.
02
Delivery operations
SOPs, QA checkpoints, and fulfilment workflows documented as living infrastructure.
03
Operator hiring system
The recruiting layer that turns the offer into delivery capacity.
04
Automation layer
n8n workflows that move data, draft work, and reconcile attribution.
05
Client systems
Onboarding, delivery, expansion, retention, and offboarding wired across your stack.
06
Revenue visibility
A service-line dashboard the founder reads on a Monday.
What we install
One premium DFY service line: offer, pricing, fulfilment model, and contract outline
Ranked warm-client pilot list and first-client launch path
Delivery SOPs, QA checkpoints, founder training, and team handoff
Operator hiring pipeline, scorecards, onboarding flow, and first-hire execution
n8n workflows self-hosted during build, then migrated to you on handoff
Looker Studio dashboard fed from Stripe, GoHighLevel or HubSpot, and Notion
Three months of patch coverage included after handoff
What this is not
A consulting deck without implementation. The output is a live service line
Lead generation, appointment setting, paid ads, or content production
Sales call delivery. The founder or existing closer still takes the call
Curriculum or IP creation. We do not write the coaching content
End-client coaching delivery or paid media management
Replacement of an existing OBM. We integrate with the operator layer you have
A full agency rebuild outside the agreed DFY service-line scope
Founder judgement. The first version still needs your expertise, client knowledge, and credibility in sales
The rule
The DFY service line is the thing. Automation, AI steps, dashboards, and hiring systems support it; they are not the offer by themselves. Humans still handle sales calls, commercial judgement, hiring decisions, fulfilment delivery, and client relationships.
Why we can build this
New as a packaged offer. Not new as engineering work.
The Delivery Engine is a newly named install. The underlying capability is not. Praxail already ships production automations, dashboards, workflow infrastructure, AI-assisted ops systems, and human-in-the-loop delivery processes for operators with real revenue.
This package applies that capability to a single commercial outcome: an installed DFY service line your existing clients can buy. The Architecture Session exists so we can be honest, in writing, about whether that outcome holds up for your specific business before either side commits.
Production automation platforms
Self-hosted n8n stacks integrating CRM, Stripe, Notion, Slack, and Calendly with LLM steps via OpenAI and Anthropic APIs, running in live operator environments.
Founder-readable dashboards
Looker Studio surfaces fed from Stripe and operating systems with attribution tagging that survives audit, used weekly by founders to read their own business.
AI-assisted delivery systems
Human-in-the-loop workflows where automation drafts work, operators sign off, and the founder steps out of repetitive review without losing quality control.
Operator-facing SOPs and hiring
Living SOPs in Notion, role scorecards, Workable or Ashby pipelines, and first-hire executions built around real service-line delivery, not template playbooks.
See the case studies index for representative production work across automation, dashboards, and AI-assisted delivery systems.
90-day build, 30-day ramp: from concept to first DFY sale
Day 0 to Day 120 from contract signing to the three-yes review. The work starts with a sellable DFY offer, then installs the systems, operator path, warm-client pilot, and handoff needed to run it.
Days 1 to 21
Architecture
Discovery findings translate into a written architecture document. DFY service line designed: scope, pricing, fulfilment model, rev-share mechanics with your own customers. Audit of your client base produces a ranked pilot list of 30 to 80 candidates. Tech-stack confirmation and access provisioning. KPI dashboard spec written.
Day 21: signed architecture doc. Nothing built yet.
Days 22 to 60
Build
n8n automation workflows constructed. Client systems wired across GoHighLevel or HubSpot, Stripe, and Calendly. SOPs and fulfilment infrastructure documented in Notion. Hiring scorecards and recruiting pipeline set up. Reporting dashboard built in Looker Studio.
Day 45: mid-build review. £7,500 second payment triggers.
Days 61 to 85
Install
Founder and team training, recorded. First-cohort upsell pilot to 3 to 5 existing clients via the now-live journey. QA on automations and SOPs. Dashboard verified against Stripe ground truth.
Day 85: live data flowing, three test transactions processed, all six components in production.
Days 85 to 120
Handoff and ramp
Weekly pipeline reviews with founder. Workflow bug-fixes from real-world load. First hire executed through the installed pipeline as the test of the hiring system. DFY revenue tracked against the contractual three-yes checklist.
Day 120: checklist reviewed. If not passed, work continues at no fee.
Day 120 onward
Maintenance
Three months of patch coverage included in the build fee. API breakage, Stripe and GHL schema changes, dashboard drift, n8n workflow failures, LLM prompt degradation.
After month 3: optional £750/mo retainer covers six engineering hours each month.
Risk reversal
The three-yes guarantee, verified at Day 120
Within 120 days of kickoff, three things must be true. If any of the three are not yes, work continues at no additional fee until all three are.
01
DFY service line live
Offer architecture, delivery operations, hiring system, automation, client journey, and dashboard live in production.
02
Attribution dashboard live
Looker Studio fed by verified Stripe data flowing through the agreed UTM and tagging scheme.
03
Warm-client pilot launched
The DFY offer has been launched to the agreed pilot list with tracking live, follow-up sequence deployed, and sales materials installed. If the launched pilot records no purchase, we run one no-fee offer iteration and relaunch cycle.
This is a work-extension guarantee, not a refund. The infrastructure remains client property regardless. We contract on channel attribution, revenue that flows through the installed backend journey recorded by Praxail-built dashboards using agreed UTM and Stripe tagging at kickoff.
Qualify yourself in 30 seconds
This offer is deliberately narrow. It is built for UK-based B2B coaches and personal brands with existing demand, warm clients, and willingness to hire around the new service line.
You are a UK-based coach, consultant, or B2B personal brand teaching agencies, fractional execs, consultants, or service operators how to scale.
Your business is doing £30K to £100K per month in gross revenue.
You have sold a proven framework to either 20+ high-ticket clients or 50+ total customers, with repeatable outcomes.
You have an audience above 5,000 on your primary channel.
Existing clients ask for implementation, expansion revenue is under 30%, or you are on more than half of fulfilment touchpoints.
You are open to hiring an operator and using a capped hybrid rev-share structure.
If any of these are true, the Delivery Engine is not the right move
Outside the UK with complex local legal, hiring, or payment requirements. We are optimised for UK businesses today and consider other geographies case by case
Life, fitness, or health coaches. End clients are consumers and there is no operator service line to install
Pre-£30K per month operators. Build cost exceeds runway
No proven framework yet. We do not build first-customer infrastructure
No warm client base or audience to pilot the DFY offer with
Solo operators with no team and no plan to hire
Unwilling to discuss rev-share structurally
The entry product
A £500 paid working session, not a free pitch call
Free attracts people who want to think out loud. £500 filters for operators seriously evaluating a £25K commitment and turns the hour into a working session against your real numbers, client base, and DFY service-line economics. Credited to setup if you sign within 30 days.
If the architecture does not hold up, you hear it on the call. You leave with a one-page fit assessment within 48 hours either way.
What the hour covers
Walk through your existing client base
Your real roster, ranked against DFY service-line fit.
Sketch the DFY offer
Scope, pricing, and fulfilment model against your proven framework.
Run the service-line economics
Against your actual revenue numbers, not generic projections.
Decide go or no-go honestly
Written one-pager within 48 hours, including disqualification if the architecture does not hold up.
Book the £500 Architecture Session
£500, credited to setup if you sign within 30 days.
Pricing and packaging
A £500 paid working session validates the service line before the £25,000 build. Total exposure is capped at £75,000 over twelve months across setup and rev-share. Maintenance is optional after the included three months.
When the economics work
The setup plus rev-share structure is principled, not arbitrary. It only holds up commercially when the underlying service line can hit a specific shape. If the Architecture Session shows the numbers do not support it, we disqualify the project on the call rather than start a build that will struggle.
The DFY service line can be realistically priced between £2K and £8K per month.
The pilot path can credibly reach £8K to £15K per month in service-line revenue within the first few clients.
There is enough warm client demand to populate a pilot list of 20 to 80 ranked candidates.
Entry product
Architecture Session
60-minute paid working session against your real numbers, client base, and DFY service-line economics. Written one-page fit assessment within 48 hours.
£500
Credited to setup if you sign the Delivery Engine within 30 days.
Core offer
Delivery Engine
120-day install of the DFY service line, including offer, operations, hiring path, automations, dashboard, pilot, and three-yes review.
£25K setup, £75K cap
£25,000 setup plus 12% rev-share, capped at £75,000 over 12 months. £500/mo minimum from month 4.
Payment schedule, core offer
Three milestone payments, then 12 months of rev-share in arrears
£500/mo minimum activates from month 4. Two consecutive missed minimums, either party may exit and you retain all infrastructure. Setup fee is not discounted below £25,000.
Maintenance retainer, optional
Six engineering hours each month, after the included three
API breakage, dashboard drift, n8n workflow failures, LLM prompt degradation reviewed monthly. Quarterly system audit. New workflows quoted separately at £1,500 each.
£750/mo
Minimum 3-month commitment
Why this is structured this way
One purchased outcome, not six competing offers
The Delivery Engine has one job: install a premium DFY service line you can sell to people who already trust you. Offer strategy, systems, hiring, automations, dashboards, and the warm-client pilot are ingredients. We do not sell them as separate projects on this page.
One concrete deliverable
A premium DFY service line with the systems to sell and deliver it. Strategy, software, hiring, and launch support are ingredients.
Warm audience first
The first proof point comes from existing clients and warm contacts, not a cold campaign or ad account rebuild.
Hiring is part of delivery
Recruiting pipeline, scorecards, onboarding flow, and an executed first hire. A DFY offer without operator capacity is just another promise.
Asset transfer on handoff
n8n workflows, Notion templates, and Looker Studio dashboards remain your property. The maintenance retainer is opt-in.
Attribution, not causality
Rev-share runs against agreed channel attribution, not a vague claim that we caused all revenue.
Capped exposure
£75K rev-share cap removes the open-ended downside. £500/mo floor protects margin during slow months. Two missed minimums, either party may exit.
Founder-led builds
Deniss personally on every project through Year 1. Concurrent capacity capped at four active builds.
Frequently asked questions
What has to be true for this to work
The Delivery Engine is not right for every coaching business.
A proven framework with real demand
Sold to 20+ high-ticket clients or 50+ total customers already, with repeatable outcomes. We do not build first-customer infrastructure. Demand has to be validated before the build.
An existing client base
The first DFY sales almost always come from existing clients and warm contacts. Cold launch on a new service line is harder and slower.
Founder involvement during weeks 1 to 3
The architecture phase needs founder time. The first wave of DFY sales needs your credibility and relationship behind it.
Willingness to hire
Automation handles a lot, but the delivery arm needs human operators, especially early. The hiring system is half the build.
Next step
Book the £500 Architecture Session. Walk away knowing whether your DFY service line is worth building.
60 minutes together with your real numbers, your existing client list, your framework, and your tech stack. Credited to setup if you sign within 30 days. If the DFY service line does not hold up commercially or operationally, we say so on the call.
Honest disqualification within 48 hours if the architecture does not hold up. If a short fit question is the blocker before paying, send it through the contact form.