Case Studies
We found the leak. He fixed it himself.
Karim Dahmani asked us to find where AI and automation would pay back in his US direct-to-consumer ecommerce business. Seven years of order data, 23,351 orders, showed a structural revenue leak he did not know he had: roughly one in three orders never completed, at the same rate through his best trading period as through the downturn. Within weeks he had shipped the two highest-priority fixes himself, working from the Blueprint, and had us design the third system down to the data model.
AI guest experience platform, zero to production in 26 days
Hostigram lets a host load everything they know about a property, event or group, print a QR code, and let guests get instant answers in their own language with no app and no login. Praxail was brought in to take an MVP that proved the idea and turn it into a business that could actually be sold and operated. The architecture, the data model, the pricing and packaging, and the legal and compliance layer were all redesigned from zero. Twenty six days later it was live in production, orchestrating more than twenty integrated services behind a single streaming interface, and it has been running there since.
AI inbox copilot for a small accountancy firm
Monitors a shared Outlook inbox, classifies every incoming client email, decides if a reply or follow-up action is needed, and drafts or sends responses grounded in the firm's knowledge. The team went from manually triaging >50 client emails a day to reviewing high-quality drafts, one-click approvals and focusing on edge cases.
Multi-vertical podcast booking engine
Engineered a multi-niche outreach system that identifies qualified podcasts across four distinct verticals (AI systems, spiritual coaching, business & entrepreneurship, and mompreneur), crafts host-specific pitches referencing recent episodes and guests, classifies every reply with AI, and drafts on-brand responses using lane-aware voice selection. Across 2,400 outreach emails the campaign delivered a 15% reply rate (3x industry average) with over half of all replies expressing genuine interest in booking.